Article Marketing: How to Spin Articles for Maximum Exposure

Article Marketing: How to Spin Articles for Maximum Exposure

Posted on 03. May, 2009 by Dustin Fennell in Article Marketing, Strategy

Spinning an article is really very simple, but there a some rules that you should follow to really make the most of your spinning efforts, by which I mean formatted to be submitted to the majority of automatic article spinning and submission services.

The one thing that all the article submission services have in common is the syntax for spinning the content of your articles. For example, to randomly change a word in a sentence you would use this syntax {word1|word2|word3} so that each time the article is spun it would randomly pick one of those words.

Words can also be nested like this {word1|{word2|word2.1|word2.2}|word3} so that you can create as many variations as you want. This is used most effectively to spin full sentences or paragraphs.

For example, {{This is sentence number one| Sentence one goes here}| {This is sentence number two| Sentence two goes here}| {This is sentence number three| Sentence three goes here}}

I think you get the idea. The more variations you can provide the better, remember you want to get pass duplicate content filters and the only way to do that is by not having large groups of spun text exactly like the others. This can also be done for the anchor text of your links in the authors resource box which allows you normalize the back link structure to your site in the eyes of Google.

I would like to be able to recommend some software to you that will do this automatically, but I have yet to find one that works well and has no major bugs. So for now it is best to do it manually. You can however sign up for a free account at JetSubmitter and get randomized versions of your spun articles to submit to article directories and social article sites like Squidoo and HubPages.

If you use Unique Article Wizard or Article Marketing Automation to automatically submit you articles to article directories and blog networks then it automatically randomizes the articles for you. Except UAW requires that you write 2 separate spun articles so that it can automatically randomize on the paragraph level as well. Which is a really good idea.

In the end you want to be able to have good flowing, grammatically correct, randomizable (if that’s even a word) articles that can be used with the majority of article submission services out there, so that your article get as maximum of exposure as they possibly can with minimal effort on your part.

The last thing I need to discuss with you is the importance of spinning your article titles. When Google indexes your articles on other sites the title of the page is usually the title of your article, when there are multiple sites indexed with the same title, Google will filter them down to what they deem the most important site. This causes your article to lose exposure in the search engines and also hurts the number of back links to your site.

You want to create as many unique titles for your articles as you can so that they are not filtered out of the SERPs. You can use the same syntax as above to accomplish this, and UAW and AMA allow you to do this very easily when you upload your articles to be submitted.

Well there you have it, everything you need to know on how to properly “spin” an article so that it wont get picked up by the duplicate content filters and allow you articles to bring in more traffic and add more SEO value to your site.

Here a quick recap of what you need to do

  • Spin (rewrite) each article 2 times using the syntax discussed above
  • Always keep the same formatting as the original article, i.e. same number of paragraphs, same number of line break, etc.
  • Make sure each paragraph says the same thing, for example, paragraph 3 in the original article, should have the same point or message as paragraph 3 in the spun article
  • Create as many titles for the article that you possibly can
  • Spin on a paragraph or sentence level as much as possible
  • Use multiple synonyms for as many words as possible, but make sure the article still flows well
  • Create multiple author resource boxes with variations of anchor text for the links back to your site
  • Get your spun unique articles on as many article directories and blogs as you can

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5 Responses to “Article Marketing: How to Spin Articles for Maximum Exposure”

  1. Rufor

    10. May, 2009

    Everything dynamic and very positively! :)
    Thank you

  2. Article marketing has been used by professionals for nearly as long as mass print has been available. In paper-print form (as opposed to online forms), article marketing is utilized commonly by business owners as a means of obtaining free press space. A local business provides useful content to the newspaper free of charge, and in return the newspaper prints the business’ contact information with the article. Because newspapers and other traditional media are expected to present content on limited budgets, this arrangement is generally advantageous for all parties involved.

  3. Marc Shaw

    15. Oct, 2009

    Hey, I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog!…..I”ll be checking in on a regularly now….Keep up the good work! :)

    - Marc Shaw

  4. nettech

    27. Dec, 2009

    Hi,

    Great blog. Just a quick question, what would you recommend is the best way to spin the actual content of an article, word by word or sentences? If you go down to word by word level will this not give you more variations of an article or will sentence by sentence level do that? Just need to know what the most effective way it is for me to get mileage and passing duplicate content filters are.

    Many thanks

  5. Dustin Fennell

    06. Jan, 2010

    The way I do it is to completely rewrite each article on a paragraph level so that it has the same number of paragraphs in the same order.

    I do this twice so that I have 3 unique articles that all same the same thing overall and I can now just use paragraphs from each article in a random order to get a unique article as long as I use paragraph 1 from article 3 and paragraph 2 from article 2 and so on.

    The order of the paragraphs stays the same just which article the paragraph comes from changes. This way always get a coherent article that has the same message as the original.

    Also, I have found that the titles play a major factor in weather or not a link gets counted from a spun article, so spend some time and rewrite your titles as much as you can. I use a standard 25 titles but like to do 50 or more when I have time.

    Did that answer your question?

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